Hatch Coding.
Hatch Coding is a startup that focuses on creating educational courses for kids who want to learn to code.
What was my role?
As a Social Media Strategist, I developed and executed the company’s social media strategy, implemented a social media management platform, and created a comprehensive content calendar to streamline planning, scheduling, and cross-channel execution.
Social Media Strategy.
Challenge:
Hatch Coding had no active social media presence or defined strategy, limiting the company’s ability to achieve the CEO’s business goals.
My Strategic Approach:
Developed a comprehensive social media strategy targeting key audience segments.
Created content buckets tailored to each audience to guide consistent, relevant posting.
Established a community management strategy to handle engagement and customer care.
Built an influencer strategy, beginning with user-generated content and evolving to targeted partnerships as audience relationships developed.
Impact:
This approach laid the foundation for brand awareness, audience engagement, and strategic alignment between social media efforts and business objectives.
Client Examples: Social Media Strategy, Social Media Creative Examples